Your Blog:
Keep Them Coming Back
for More

Blogging is a popular way to break into writing for the web. Most bloggers want to grow their audience. So when you get ready to start a blog, think about what you want to share and what your readers want from it.

There are many ways to retain your audience. Here are a few:

Update regularly

If blogs are not updated on a regular basis, readers will find another blog to read. It is important to keep your blog current. You should also have a subscription or email option to make it easier for readers to follow your blog. When a reader subscribes to your blog, they will automatically receive updates when you add a new post. 

Target your audience

If you are a pet lover and write about your life with your five dogs, then you need to find others with a similar interest. Not everyone will be interested in your stories about your pets. You can find your audience by joining relevant forums or groups on social media.

Tell everyone you know about what you blog about and provide a link to your most recent post. If a reader is interested in your chosen topic, it is more likely that they will come back. 

Use your blog wisely

Do not use it to humiliate anyone or to share something that is meant to remain private. Keep your blogs fun and entertaining for anyone who wants to read them. Try to consistently provide them with some sort of value, be it entertainment or information.

Have an easy to use blog

When you choose a blog site, check into the types of features that the site can offer. You want it to be easy for your readers to offer their comments, share your posts and find the information they are looking for. 

Treat readers with respect

Finally, your readers will come back to your blog when you treat them with respect. A reader may not like something you write about and if they leave a negative comment, do not flame them. Instead, leave nice comments to them or even send them a quick email thanking them for visiting your blog. This is a great way to build a community on and around your blog.

To recap, the best ways to get and keep blog readers are:

  • Be aware of what your audience wants
  • Update regularly and give them a way to subscribe to those updates
  • Let people on social media and offline know about your blog
  • Avoid malicious content
  • Have an easy to use blog
  • Treat readers with respect
  • Participate in the conversations on your blog

Return to Writing for the Web

Return Home

Be Part of the In Crowd