Copywriting Basics
See How Easily You Can Master Them

Have you been considering a career writing ad copy? If so, you need to start with the copywriting basics.

The basics are the writing of printed, spoken and displayed materials used in all types of media including newspapers, television, businesses, and online.advertising medium

Copywriters also know about:

Unlike business writing, which seeks only to present information in a clear, logical format, writing good copy also seeks to engage the reader's emotions. Copywriting strategies such as scarcity and sex appeal are examples of this.

"Whenever I come across a great reference document that I can learn from I want to share it with everyone. This Copywriting Basics site is one of those. The links clearly describe the elements of good writing. Click on one and you are given comprehensive and comprehensible information on the topic. Definitely a favorite."


Don't confuse copywriting with copyright.

Copyright is a specific set of laws that is used to determine who owns the rights to a creative work. It impacts writers, but is not copywriting.

To get started, you will need the right copywriting tools. These are not wrenches or hammers, but copywriting techniques that go beyond using buzzwords or hype to get readers to act - to buy, to sign, to vote.

Once you know the copywriting basics, you can begin building a career in advertising or freelance writing that you can depend on.

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