Copywriting Basics
How to Master Them

Have you been considering a career writing ad copy? If so, you need to start with the copywriting basics.

You will want to master the writing of printed, spoken and displayed materials used in all types of media including newspapers, television, business marketing materials, and online.

What is a Copywriter?

A copywriter is an individual who makes their living writing for others.

For instance, someone had to write the material printed on a cereal box.

Someone else had to create the slogans for companies such as AT&T or Ford Motor Company. 

In some cases, these writers work directly for the company they write for. In other cases, however, the copywriter is hired as an independent contractor to create specific materials. 

Copywriting is one of the highest paid types of writing. As a result, the competition for work is fierce. So if you want to pursue a copywriting career, work hard to master the craft.

Types of Copywriting

There are many types of copy to be written. 

"Whenever I come across a great reference document that I can learn from I want to share it with everyone. This Copywriting Basics page is one of those. The links clearly describe the elements of good writing. Click on one and you are given comprehensive and comprehensible information on the topic. Definitely a favorite."


Unlike business writing, which seeks only to present information in a clear, logical format, writing good copy also seeks to engage the reader's emotions.

Copywriting strategies such as scarcity and sex appeal are examples of this.

Copywriting is Not Copyright

Copyright is a specific set of laws that is used to determine who owns the rights to a creative work. It impacts all writers, but it is not copywriting.

To get started, you will need the right copywriting tools. These are not wrenches or hammers, but copywriting techniques that go beyond using buzzwords or hype to get readers to act - to buy, to sign, to vote.

Once you know the copywriting basics, you can begin building a career in advertising or freelance writing that you can depend on.

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