When you write for the web, you are dealing with an audience that wants information quick. So, whatever you write, keep it short.
Does that mean that you can't provide all of the information that you need to share? No. Rather...
For instance, if you have a blog and want to write about repairing bicycles, you wouldn't cram all of the information into one post.
Rather, you would keep it short and focus on one thing at a time, such as tire repair or brakes.
A good rule of thumb for most web writing is to keep the piece to under 1000 words. 500 - 750 words is the most common length, but even 250 - 300 words is fine.
Aside from short attention spans, one reason is clear - reading on a computer screen is harder than reading on paper. Visitors will want their information in a "soundbite" style.
You will notice that even on this website, there are rarely paragraphs longer than two or three sentences before a break.
Another reason is scrolling. People are not patient (as if they ever were), and don't want to have to scroll endlessly to find what they are after.
So, as you prepare to write web content of whatever form, keep in mind that readers want you to keep it short, simple and quick. Like this page.
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