Writing a Soft News Lead That Hooks the Reader
Writing a strong article lead is challenging. The soft news lead, commonly found in magazine articles, can take multiple forms.
The purpose of any opening sentence or paragraph is to draw the reader in. How do you do that? You tell them something they want to know. Like hard news, magazine articles have to answer:
Quotation LeadA popular and effective soft news lead is the quotation lead.
This is only one of the many types of leads news writers use. Quotation leads are just what they sound like. You start the article off with a relevant, striking quote, and follow it with narrative support to draw the reader in. The quote you choose must have a few specific characteristics:
So, how does this work?
First, know the purpose of your article.
What are you trying to convey to the reader? Does the quote fit with the message? Or does it set up an interesting contrast? If it does neither, it won't work.
Second, is the quote interesting or entertaining?
Make sure it isn't too long. No one wants to read a speech. A good rule is no more than two or three sentences.
Here's an example:
Who can you quote to draw readers into your soft news article?
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